One Million Acts of Green

When Cisco wanted to sponsor more than just a corporate initiative, they took on the challenge of igniting a movement. When Cisco approached Rockfish to partner with them on "One Million Acts of Green," the platform wasn't delivering results as big as the idea that launched the site. Traffic, social media mentions and – most importantly – acts of green recorded were all below expected levels. Rockfish reinvigorated this initiative by creating a digital ecosystem of content spanning many disparate platforms, driving users at each touch-point back to the actions we wanted them to take, connecting with the community and joining the movement by completing Acts of Green. We drove this across web, social media, and search. Through our efforts, the site went from recording just under 250 acts per week to over 1,500.

Technologies Used: Adobe Flash 10, Adobe ColdFusion 9, Facebook Graph API