Lunchbox Builder

Client: Walmart

Rockfish and Walmart partnered to create a multi-branded promotion that would drive awareness and sales during the back-to-school season. This was based on the insight that school lunch decisions were based on a combination of kid preference and mom's desire for healthy affordable food. The Lunch Box Builder took kids along a creation journey that allowed them to make various choices to create the lunch box of their dreams. Kids could choose what kind of box they wanted, what environment in which to create their lunch box, which color they wanted, and where to place stickers to decorate their box. They could then submit their custom creation for others to vote on and the winning lunch box creators would win various prizes. The site also provided value to moms by allowing them to print a variety of sponsored coupons that they could use on their next shopping trip to stock up on lunch items.

Technologies Used: Adobe Flash 9, .Net 4.0