2011 Shareholders Meeting

Walmart approached Rockfish to once again host their online experience for the annual Walmart Shareholder's event for 2011. This event brings associates of Walmart from all around the globe to northwest Arkansas for a week of meetings, events, concerts, and the Main Event taking place on Friday. Leading up to the main event, throughout the week the website was used as a "digital hub" for all social media. The ability to share tweets, photos and comments on Facebook, were all hosted so that everyone who was not able to attend could take part in the excitement. The media could also access the site for all press releases and public content, including an event schedule with information at the event. Rockfish also added the ability for the user to select what country they would like their social feeds to be filtered by, so that users could get see easily what their peers from that respective country were saying. Also throughout the week, quick 1-2 minutes videos were uploaded including arrivals at the airport, associate interviews, and a time-lapse video of the event stage being set up. This experience was also tailored for mobile users, with a separate mobile web app with the same capabilities. The day of the main event, Rockfish hosted the live stream via Bud Walton Arena. Once the user was at the page, they could find a live stream of both Twitter (by using the hash tag #wmtshares) and facebook comments that were set up for the page. The main event drew in over 2,000 users (on average) throughout the 3-hour event. As soon as the event was over, we hosted the stream for On-Demand playback.

Technologies Used: .Net 3.5, Adobe Flash 10, Facebook Social Plugins, Akamai Live HD Streaming, Twitter API, Flickr API, Foursquare API, YouTube API, TidyTweet