The Rockfish Blog

Thought leadership, work & happenings from around our offices

July 15, 2015
This summer and fall are filled with some exciting events featuring Rockfish and our team members. Be sure to save the date for these upcoming events... Read More
Posted by Kari Wethington

July 14, 2015
Rockfish has once again been named to the list of Best Places to Work in Arkansas... Read More
Posted by Kari Wethington

July 07, 2015
When search engines first appeared on the world wide web, searchers used short phrases to find the information they wanted. Until as recently as 2007, the average number of words entered into search boxes was 3. Since then, the average number of words has steadily increased as searchers started asking questions of the search engines... Read More
Posted by Steve Plunkett

May 19, 2015
Do you know what consumers are saying about your brand online? Learn how to build a three-pronged online reputation management strategy... Read More
Posted by Elmer Boutin

May 15, 2015
What does your job title mean? It's something those of us working in the agency world get a lot. In this new series, we're tackling the ins and outs of what our job titles actually mean — and what we do on a day to day basis. For the first post, we're talking to John Whitman, Technical Program Manager... Read More
Posted by Lauren Showen

May 13, 2015
At Rockfish, we work with a host of major brands and retailers in optimizing the path to purchase to
create a seamless shopping experience for customers. We embrace the omnichannel mentality that any engagement we create needs to be personalized and offer the right content at the right time and on the
right device. Context is everything. As we think about the expanding role of ecommerce in the increasingly mobile retail landscape, we have identified five key themes to watch to make sure you’re seizing the right opportunities... Read More
Posted by Dan Pereira

April 30, 2015
Rockfish partnered with Allstate to create an online reputation management strategy for Yelp... Read More
Posted by Elmer Boutin

April 24, 2015
Pappy & Company has named Rockfish its Agency of Record, with assignments including branding, design and digital activations in efforts to successfully launch the national retail brand... Read More
Posted by Kari Wethington

April 02, 2015
While I was in Austin for SXSW Interactive last month, I saw a lot of crazy stuff: a skateboarding gorilla; life-size, literate squirrels; and even a robot petting zoo. And, as it relates to my job, I was encouraged by several digital trends that don’t seem to be going away. In fact, they’re alive and kicking... Read More
Posted by John Jacobsen

March 20, 2015
Another South by Southwest Interactive has come and gone, and the Rockfish creative team members who joined the festivities are now back at the office, helping us push the boundaries of innovation in the digital space... Read More
Posted by Kari Wethington

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